A SIRIous Safety Message
People way too often disregard the dangers of using their phones while driving, meaning that as much as 25% of all car accidents are caused by mobile phones. As part of their effort towards roadsafety, Toyota created a radio ad that talked directly to the biggest killer on our roads: Our mobile phones.
Client: Toyota
Agency: Saatchi & Saatchi
The radio spot talked directly to the voice activation on the phone and simply asked it to turn on flight mode, muting all incoming calls, texts and notifications.
Results
The average radio ad reaches 300.000.
A Sirious Safety message reached 15 million.
https://adage.com/creativity/work/sirious-safety-message/42660
https://www.lbbonline.com/news/toyota-has-a-siriously-clever-way-of-getting-drivers-off-their-phones