The Ice Poster
The most hotly debated election poster of 2019 was the coldest one.
Client: Alternativet
In the 2019 election in Denmark, there were many competing agendas. The political party The Alternative thought that climate change was without comparison the main issue that this upcoming election should be all about. The Alternative wanted to make the 2019 election a Climate Election.
And therefore we created an alternative election poster made of only ice. To show the voters that there was a sense of urgency on the topic of climate since the ice is actually melting. And creating an election poster of ice would also leave as little CO2 mark as possible.
On the first day of the election we launched the poster physically in front of national media of Denmark supported by an online campaign with narrated by Danish actor Jesper Christensen.
The Ice Poster became a symbol of The Climate Election of 2019 and was highlighted as the top event of the election by the biggest Danish news channel.
A pivotal moment in the journey toward a sustainable future when almost all political parties accepted that climate was the issue of the coming decades.
The parties which did not come to this conclusion in the three week election bleed voters.
And so the campaign became more than a campaign for voters. It changed entire policies of political parties and direction media attention toward the climate agenda.
Results
Shortly after the election, all political parties of Denmark agreed to the Alternatives goal of a 70% reduction of CO in 2030. The biggest climate agreement in Danish history.
The election of 2019 is now described in articles and history books as The Climate Election.