Capture The Horizon
Launching the latest OnePlus phone by launching it 38.000 meters into the stratosphere. In an attempt to capture images of the earth’s horizon in one billion colors.
Client: OnePlus Europe
Agency: McCann Cph
OnePlus is a global mobile technology brand challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans.
For the launch of their latest Flagship phone, we needed a project that lived up to that “Never Settle” Attitude.
A custom made carbon module was created to withstand the extreme conditions of the stratosphere.
Breaking point
The Module withstood -60 degrees and windspeeds of up to 200 km/h and successfully ascended to 38.000 meters, captured stunning images of the earth’s horizon.
The images were used to launch the phone not just in Europe but across the world from North America to China and India.
RESULTS
90,199,368 Impressions. 123.6% overachieved vs Target)
49,255,012 Views. 410% overachieved vs Target)
Key paid media asset helped OnePlus achieve $0.01 Cost per View.(Lowest Cost Per View ever achieved by OnePlus)