The new P3 Guld award
The annual P3 Gold is the biggest music award show in Denmark. When we were asked to design the physical award that would be handed out to the biggest and brightest comets on the Danish music scene, we wanted to create something that was just as out of this world as the musicians receiving it.
Client: DR / P3
“The Meteorite” was born - A 3d printet gold infused meteorite, symbolizing the musical shootingstars crashing down on our planet and the impact their music has on all of us.
The Meteorite itself made an impact on almost every part of the award show, before, during and after the physical event. It ended up being the concept of the entire awardshow from intro animations, breakers and tickets to SoMe campaigns.
VJ’s, designers and Hosts took the symbol to heart, making “The Meteorite” the new symbol of P3 Guld for many years to come.
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