Never has the younger generations had so many options and opportunities. But instead of unlocking creativity and surplus, it unleashes anxiety and stress.

With the campaign “ Break the Rythm! We encouraged the youth to break free of the expectations, the limitations and the rigid systems and encouraged them to use unlock their creativity in a space designed to find out who they are and not what they should be;

The Danish School of Music & Theater.

The mantra was, that an advertising film for a music and theater school should be less advertising and film and more Music and Theater.

And the result comes from hanging out with students, letting them control the narrative and let a musical piece drive the story.