When It Feels Right
Reinstating Santander Consumer Bank as the consumer’s bank in the Nordics
Client: Santander
Agency: McCann Cph
More than ever, Nordic consumers ask questions about their consumption. “What’s more environmentally friendly; a 12 year old Diesel or a new Tesla?”. ”Should I favor my personal health or the planets?”. These are very real questions from very real people. And they are not easy to answer.
Santander is, from the beginning, built around understanding and acknowledging their consumer’s needs and a relentless pursuit to make sure that their consumption and the way they finance it feels right for them.
That feeling - When it feels right - That’s the feeling you should have regardless of what choice you make. It needs to feel right. Today and tomorrow. Not just for you. But for the world around you.
And that feeling. That ambition. Became the cornerstone of the campaign:
Santander Consumer Bank
When it feels right
Supporting Assets
Santander has multiple vendors across 4 countries with very different business objectives.
A new Design toolbox was created that could be leveraged across the nordic region
made it easy for marketing teams in each country to autonomously create assets that fit their business goals and still ensure a hollistic look and feel across targegroups and countryboarders.